Financial Media
Interactive, embeddable financial charts for journalism. Replace static screenshots with live data.
The financial journalism visual gap
Financial media operates under twin constraints: speed and accuracy. Markets move fast and editorial deadlines are tight. But the charts in financial journalism often don't reflect either the speed of the newsroom or the depth of the analysis.
The typical workflow: an editor asks for 'a chart showing the yield curve inversion.' A designer opens Datawrapper, types in a few numbers, produces a basic line chart. It's published in 15 minutes, but it's a flat, static visualization that doesn't let readers explore the data.
What interactive charts change
When readers can hover, zoom, and explore data, engagement metrics improve dramatically. Interactive charts:
Increase time-on-page: readers spend 3-5x longer exploring an interactive chart vs glancing at a static one.
Reduce bounce rate: the chart becomes content, not just illustration.
Drive sharing: interactive embeds are more likely to be shared on social media (readers can screenshot the specific data point that interests them).
Enable follow-up stories: 'we noticed in the Quadesto chart that...' — readers discover angles the journalist didn't highlight.
The Quadesto workflow for newsrooms
1. Reporter or data journalist connects the data source (FRED for economic data, Alpha Vantage for market data, or a CSV from the analyst).
2. AI suggests the visualization. For a yield curve story: an interpolated yield curve chart. For a Fed story: a FedWatch probability chart. For a vol story: a term structure or smile.
3. Chat refinement: 'Add recession shading.' 'Show only the last 5 years.' 'Highlight the 10Y-2Y inversion.'
4. Embed in the CMS. Quadesto generates an iframe code that works in WordPress, Ghost, Arc, and any web CMS.
Total time: under 5 minutes for a publication-ready, interactive, finance-correct chart.
Cost comparison for media teams
Datawrapper Custom (the tier media teams need): $599/month, 10 users. No finance-specific charts.
Quadesto Pro: £149/month, up to 20 team members, 30+ finance-specific chart types, AI analysis, computation engine.
For financial media teams specifically, Quadesto offers more at a lower price point.